In a month-long social media campaign for Adweek's Instagram, I was responsible for promoting all Adweek editorial articles about the ads that would be aired during Super Bowl LVI. The campaign utilized a neon color-palette, simple graphic elements, and commercial stills provided by each brand. I designed a series of Instagram stories with links that would lead viewers back to the Adweek site to read up on all the big game ad news.
Instagram stories was also used to engage the Adweek Instagram audience in fun Super Bowl ad trivia. I used Instagram's "poll" feature on a series of brightly colored, on-theme backgrounds with stills from Super Bowl LVI ads. It was a simple and interactive way for people to test their knowledge of the previous year's advertisements.
After the big game, the Adweek Instagram feed alternated between regular ad news and a countdown of the year's top 10 Super Bowl ads. It was an effective way of concluding the year's Super Bowl LVII social media campaign and phasing the feed back into its normal content again.
